The agency's listing system was PC-only — agents logged follow-ups only after returning to the office, and matching listings to buyers lived in senior agents' heads.
A mobile end was redeveloped on top of the existing system: voice notes at viewing sites transcribe to text, listings auto-recommend against buyer requirement tags, and performance ranks publish weekly.
Same-day follow-up completion rose from under half to over 90%, and new agents closed their first deals faster with the help of match recommendations.