Agricultural Product Traceability Mini Program

Background

A regional agricultural brand in Henan had quality products but no trust endorsement. No amount of e-commerce copy beats first-hand production records for persuasion.

Solution

Each product batch gets a traceability QR code. The farm end logs planting, fertilizing, and harvest records on mobile and uploads test reports; consumers scan to see the complete file.

Key Features

• Batch traceability code generation and printing
• Mobile entry of farming records
• Test report archive management
• Consumer scan-to-trace pages
• Brand story and farm showcase
• Farm and plot profile management
• Farming photos auto-stamped with time and location
• Entry warnings for out-of-range test indicators
• Scan-volume statistics per traceability page
• Bulk code assignment for distributors (custom request)

Results

The traceability code became a selling point on the packaging. Repeat customers consistently fed back "seeing the process brings peace of mind", and the brand's pricing power improved.